เอเยนซี่ไทย คว้ารางวัลใหญ่ Grand Prix ในงาน Spikes Asia 2021 และอีก 13รางวัล

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สิ้นสุดการรอคอยกับการประกาศผลรางวัลของเทศกาลประกวดโฆษณาอันยิ่งใหญ่ Spikes Asia 2021 ที่จัดขึ้น ณ ประเทศสิงคโปร์ ซึ่งปีนี้ผลงานโฆษณาจากประเทศไทยของเรายังคงฟอร์มดี สามารถกวาดรางวัลกลับมาบ้านถึง 13 ประเภทรางวัล จากทั้งหมด 26 ประเภท

และโฉมหน้าผลงานโฆษณาไทยที่ชนะรางวัล Grand Prix และรางวัลอื่นๆ ในหมวดต่าง ๆ มีดังต่อไปนี้

 

Special Awards 2021

Spikes Palm Award

Agency: FACTORY01

 

Brand Experience & Activation

GRAND PRIX

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND

 

GOLD

# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains

# C07 Customer Acquisition & Retention

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND

BRONZE

# A01 Fast Moving Consumer Goods

Title: THE SECRET SUPPORTER

Brand: DUTCH MILL GROUP

Product / Service: DUTCH MILL

Agency: CJ WORX Bangkok

# D02 Use of Mobile & Devices

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

Creative eCommerce

BRONZE

# C08 Market Disruption

Title: DESTINATION MENU

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

 

Digital

BRONZE

# E03 Innovative use of Community

Title: THE SECRET SUPPORTER

Brand: DUTCH MILL GROUP

Product / Service: DUTCH MILL

Agency: CJ WORX Bangkok, THAILAND

 

Direct

GOLD

# E01 Acquisition & Retention

Title: DESTINATION MENU

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND

BRONZE

# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND

 

Entertainment

GOLD

# A01 Fiction & Non-Fiction Film: Up to 5 minutes

Title: MAEPRANOM

Brand: PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD

Product / Service: MAEPRANOM CHILLI SAUCE

Agency: SOUR BANGKOK

 

SILVER

# A02 Fiction & Non-Fiction Film: 5-30 minutes

Title: 6 TAKES OF DRAMA

Brand: DHOSPAAK CO., LTD.

Product / Service: KULOV

Agency: GREYNJ UNITED Bangkok

 

BRONZE

# A01 Fiction & Non-Fiction Film: Up to 5 minutes

Title: SHOP UNFRIEND

Brand: CENTRAL DEPARTMENT STORE

Product / Service: CENTRAL MIDNIGHT SALE

Agency: WOLF BANGKOK

 

Film

GRAND PRIX

Title: SHOP UNFRIEND

Brand: CENTRAL DEPARTMENT STORE

Product / Service: CENTRAL MIDNIGHT SALE

Agency: WOLF BANGKOK, THAILAND

 

GOLD

# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: SHOP UNFRIEND

Brand: CENTRAL DEPARTMENT STORE

Product / Service: CENTRAL MIDNIGHT SALE

Agency: WOLF BANGKOK

# B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: SHOP UNFRIEND

Brand: CENTRAL DEPARTMENT STORE

Product / Service: CENTRAL MIDNIGHT SALE

Agency: WOLF BANGKOK

SILVER

# A06 Consumer Services / Business to Business

# B06 Consumer Services / Business to Business

Title: MY GOAL

Brand: TMB BANK PUBLIC COMPANY LIMITED

Product / Service: ME BY TMB

Agency: OGILVY Bangkok

BRONZE

# B06 Consumer Services / Business to Business

Title: CONCENTRATION

Brand: KASIKORN LINE

Product / Service: LINE BK

Agency: GREYNJ UNITED Bangkok

  

Healthcare

SILVER

# B02 Non-profit / Foundation-led Education & Awareness

Title: LESSSALT

Brand: THAI HEALTH PROMOTION FOUNDATION

Product / Service: THAI HEALTH PROMOTION FOUNDATION

Agency: CJ WORX Bangkok

 

BRONZE

# B01 Brand-led Education & Awareness

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

Industry Craft

BRONZE

# C04 Packaging Design

Title: KISS 3

Brand: MCDONALD’S

Product / Service: BURGER

Agency: TBWA\THAILAND Bangkok, THAILAND

 

 

Media

SILVER

# B04 Use of Ambient Media: Small Scale

Title: LESSSALT

Brand: THAI HEALTH PROMOTION FOUNDATION

Product / Service: THAI HEALTH PROMOTION FOUNDATION

Agency: CJ WORX Bangkok

 

 

Mobile

GRAND PRIX

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

GOLD

# A01 Activation by Location

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

BRONZE

# B02 Mobile Apps

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

PR

BRONZE

# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: STAY HOME MILES EXCHANGE

Brand: THAI AIRWAYS

Product / Service: THAI AIRWAYS

Agency: WUNDERMAN THOMPSON BANGKOK

 

Young Spikes

SILVER

Agency: The Leo Burnett Group

 

www2.spikes.asia

 


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