สิ้นสุดไปแล้ว กับค่ำคืนยิ่งใหญ่ของคนโฆษณาไทย งานประกาศผลรางวัล Adman Awards & Symposium 2017 ก้าวเข้าสู่ปีที่ 14 พร้อมกับธีม “No Format Creativity” ซึ่งจุดเด่นของปีนี้ คงไม่พ้นหมวดการประกวดใหม่ที่มีชื่อเดียวกันกับธีมนั่นเอง เป็นที่น่าลุ้นจริง ๆ ว่าผลงานชิ้นไหน จะตอบโจทย์ “การสื่อสารที่ไร้รูปแบบ” นี้ได้
ในบทความนี้ ทาง Marketing Oops! ได้รวบรวมผลงานที่สามารถคว้ารางวัลในหมวด Digital, Innovative Idea, Film, Media, Direct, Ad That Works และหมวดใหม่ No Format Creativity ว่าแล้วก็ไปชมพร้อมกันเลยครับ ว่าผลงานไหนได้รางวัลใดบ้าง
Digital
Title: Capture
Brand/Service: Verena Sure
Agency: McCann Worldgroup
Awarded: Gold
Title: We are All Labour
Brand/Service: Viera by Ragazze
Agency: The Sour Bangkok Co., Ltd.
Awarded: Silver
Title: ดม เรียก สติ
Brand/Service:Peppermint Field
Agency: Choojai and Friends
Awarded: Silver
Title: Immortal Adoption
Brand/Service: Dog House
Agency: BBDO Bangkok LTD
Awarded: 2 Bronze Awards (Commercial, Branded Utility)
Title: Limited Education
Brand/Service: Yuvabadhana Foundation, Learn Education, Teach for Thailand, a-chieve and Edwings
Agency: Choojai and Friends
Awarded: 2 Bronze Awards (Non-Profit, Co-Creation)
Title: Meena
Brand/Service: OKMD (Public Organization)
Agency: Choojai and Friends
Awarded: Bronze
Title: Black is now
Brand/Service: Bar-B-Q Plaza
Agency: GREYnJ United
Awarded: Bronze
Title: Hat Heroes
Brand/Service: CLEAR
Agency: Choojai and Friends
Awarded: Silver
Innovative Idea
Title: The Unusual Football Field
Brand/Service: AP (Thailand)
Agency: CJ Worx
Awarded: Gold
Title: Hearing Rescue
Brand/Service: Hearing Rescue
Agency: BBDO Bangkok LTD
Awarded: Silver
Title: Speed Limit Monk Statue
Brand/Service: Road Safety Campaign
Agency: BBDO Bangkok LTD
Awarded: Bronze
Title: Immortal Adoption
Brand/Service: Dog House
Agency: BBDO Bangkok LTD
Awarded: Bronze
Film
Title: Thank You Thailand
Brand/Service: SMK Health Insurance by Fit
Agency: Rabbit’s Tale Co., Ltd.
Awarded: Gold
Title: New Life
Brand/Service: เงิน ติด ล้อ
Agency:Genesis12 Co., Ltd.
Awarded: Gold
Title: How Are You?
Brand/Service: K Bank
Agency: GREYnJ United
Awarded: Silver, Bronze
Title: Hat Heroes
Brand/Service: CLEAR
Agency: Choojai and Friends
Awarded: Silver
Title: ดม เรียก สติ
Brand/Service:Peppermint Field
Agency: Choojai and Friends
Awarded: Silver
Title: Ake Demo
Brand/Service: Suneta house new Director showreel
Agency: Suneta House
Awarded: Silver
Title: Sweat or Regret
Brand/Service: REXONA
Agency: Choojai and Friends
Awarded: 2 SilverAwards
Title: เดี่ยว
Brand/Service: เสถียรธรรมสถาน
Agency:Theshood co., Ltd.
Awarded: Silver
Title: First Love
Brand/Service: Fuji Cream
Agency: Factory 01 Co., Ltd.
Awarded: Bronze
Title: ทีมชาติไทย
Brand/Service:CP Group – Corporate
Agency: Rabbit’s Tale Co., Ltd.
Awarded: Bronze
Title: ความซื่อสัตย์
Brand/Service:PTT
Agency: Creative Juice\Bangkok
Awarded: Bronze
Title: อย่าให้ใครว่าไทยไม่ออม
Brand/Service: โครงการ “อย่าให้ใครว่าไทยไม่ออม”
Agency:Creative Juice\Bangkok
Awarded: Bronze
Title: ลดสะบั้น ไอเดียบรรเจิด
Brand/Service:HomePro 21th Anniversary
Agency: BBDO Bangkok Ltd
Awarded: Bronze
Title: Dark Day
Brand/Service: Ocean Skin Water Essence
Agency: Suneta House
Awarded: Bronze
Title: Every Dish Has a Story 4
Brand/Service: Golden Mountain
Agency: TBWA Thailand
Awarded: Bronze
Title: Tomorrow’s another day
Brand/Service: Lotus Mattress
Agency: LUM
Awarded: Bronze
Title: Change
Brand/Service: Bar-B-Q Plaza
Agency: GREYnJ United
Awarded: Bronze
Title: #TokyoUnexpected
Brand/Service: Visa
Agency: BBDO Bangkok LTD
Awarded: Bronze
Title: The Choice
Brand/Service: SCG Foundation
Agency: Y&R Thailand
Awarded: 2BronzeAwards
Title: Meena
Brand/Service: OKMD (Public Organization)
Agency: Choojai and Friends
Awarded: 2 Bronze Awards
Title: ครูเชาว์
Brand/Service: เสถียรธรรมสถาน
Agency:Theshood co., Ltd.
Awarded: Bronze
Title: นางฟ้า
Brand/Service: เสถียรธรรมสถาน
Agency:Theshood co., Ltd.
Awarded: Bronze
Media
Title: The Unusual Football Field
Brand/Service: AP (Thailand)
Agency: CJ Worx
Awarded: Gold
Title: Speed Limit Monk Statue
Brand/Service: Road Safety Campaign
Agency: BBDO Bangkok LTD
Awarded: Silver
Title: A Write to move
Brand/Service: FEND
Agency: Youngsanti
Awarded: Silver
Direct Marketing
Title: The Unusual Football Field
Brand/Service: AP (Thailand)
Agency: CJ Worx
Awarded: Gold
Title: Limited Education
Brand/Service: Yuvabadhana Foundation, Learn Education, Teach for Thailand, a-chieve and Edwings
Agency: Choojai and Friends
Awarded: 3 Silver Awards
Title: A Write to move
Brand/Service: FEND
Agency: Youngsanti
Awarded: 2 Silver Awards
Title: Thank You Thailand
Brand/Service: SMK Health Insurance by Fit
Agency: Rabbit’s Tale Co., Ltd.
Awarded: Silver
Title: All You Can’t Eat
Brand/Service: Bar B Q Plaza
Agency: GREYnJ United
Awarded: Silver
Title: Speed Limit Monk Statue
Brand/Service: Road Safety Campaign
Agency: BBDO Bangkok LTD
Awarded: Bronze
Title: Immortal Adoption
Brand/Service: Dog House
Agency: BBDO Bangkok LTD
Awarded: Bronze
Title: Meena
Brand/Service: OKMD (Public Organization)
Agency: Choojai and Friends
Awarded: Bronze
Title: How Are You?
Brand/Service: K Bank
Agency: GREYnJ United
Awarded: Bronze
Ad That Works
Title: Black is now
Brand/Service: Bar-B-Q Plaza
Agency: GREYnJ United
Awarded: Silver
Title: The Unusual Football Field
Brand/Service: AP (Thailand)
Agency: CJ Worx
Awarded: Silver
Title: Speed Blinds You
Brand/Service: Speed Kills Campaign
Agency: BBDO Bangkok Ltd
Awarded: Silver
Title: Hat Heroes
Brand/Service: CLEAR
Agency: Choojai and Friends
Awarded: Bronze
Title: Capture
Brand/Service: Verena Sure
Agency: McCann Worldgroup
Awarded: Bronze
No Format Creativity
Title: The Unusual Football Field
Brand/Service: AP (Thailand)
Agency: CJ Worx
Awarded: Gold
Title: WATCHDOGS
Brand/Service: Soi Dog Foundation
Agency: CHEIL (Thailand) Ltd.
Awarded: Bronze
Title: Speed Limit Monk Statue
Brand/Service: Road Safety Campaign
Agency: BBDO Bangkok LTD
Awarded: Bronze
Title: A Write to move
Brand/Service: FEND
Agency: Youngsanti
Awarded: Bronze
ทาง Marketing Oops! ขอแสดงความยินดีกับทุก ๆ รางวัลด้วยนะครับ
