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100 Print Ads ไอเดียเจ๋งจาก WWF ที่เราไม่อยากคุณพลาด

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Print Ads WWF  100 ชิ้น ที่เราคัดเลือกและรวบรวมมาให้ผู้อ่านได้เสพและขบคิดกันอย่างจุใจ ซึ่งงานหลายชิ้นผ่านรางวัลจากเวทีใหญ่มาแล้ว และแน่นอนว่ามีงานรางวัลจากบ้านเราด้วย ส่วนงานที่ไม่ได้รางวัลหลายชิ้นก็มีความเจ๋งในการเล่าที่สื่อออกมาได้อย่างคมคายจนอดที่จะเอามาแชร์ไม่ได้ ซึ่งโฆษณาจะมีทั้งเป้าหมายเพื่อสื่อสารให้คนตระหนักถึงภัยคุกคามจากการเปลี่ยนแปลงสภาพภูมิอากาศ และ การคุกคามสัตว์และธรรมชาติ

WWF หรือ World Wildlife Fund เป็นองค์กรไม่แสวงหาผลกำไรที่ดำเนินงานด้านการอนุรักษ์เป็นเวลากว่า 50 ปี ทำงานด้านการอนุรักษ์ใน 3 เขตพื้นที่ชุมชนทางนิเวศ คือ ทรัพยากรป่าไม้ ทรัพยากรน้ำจืดและทรัพยากรทางทะเลและชายฝั่ง โดยทั้งสามเขตดังกล่าว คือ ตัวแทนพื้นที่สำคัญทางด้านชีววิทยาของโลก ซึ่งหล่อเลี้ยงและเกื้อหนุนการดำรงอยู่ของสิ่งมีชีวิตทุกประเภท ซึ่งการปกป้องดูแลจะมีผลเชื่อมโยงไปยังการอยู่รอดของสัตว์น้อยใหญ่อื่นๆ อันรวมไปถึงถิ่นที่อยู่อาศัย WWF ยังกำหนดเป้าหมายในการรับมือกับภัยคุกคามจากการเปลี่ยนแปลงสภาพภูมิอากาศอีกด้วย

แมสเสจและไอเดียที่สื่อออกมาผ่านกราฟฟิคสวยงาม จะทำให้คุณเพลิดเพลินไปกับการดูชมและขบคิด และตระหนักในสิ่งที่ WWF ต้องการจะสื่อได้อย่างแน่นอน

 

Evolution

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The more paper you waste, the less space they have.

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Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Associate Creative Director: Felicia Hutabarat
Art Director: Wilson Ariyaduta
Copywriter: Putriani Mulyadi
Digital Imaging: Kupi Arif
Published: December 2015

Sign here to reduce global warming.

wwfpetition

Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
Creative Director: David Guerrero
Art Directors: Joel LimchocJoni Caparas
Copywriters: David Guerrero
Photographer: Dindo Villaester
Published: May 2007

Be the hero.

WWFIRIS

WWFjames

WWFjeremy

WWFcandice

WWFlungisa

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris GotzGordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

 

By 2050 many of the worlds cities may be under water.

wwfhelseanki

wwfseadney

wwfseangapore

Advertising Agency: Euro RSCG 4D, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski
Published: October 2008

TREE

wwfTREE

 

REEF

wwfREEF

Arvore photographers:Murilo Melo
Advertising Agency: DDB Brasil
Executive Creative Directors: Guilherme JaharaMarcelo ReisJulio AnderyRodolfo SampaioSergio Valente
Creative Directors: Murilo Melo
Copywriter: Renato Ramalho
Arrecife photographers: Murilo Melo
Ilustrator: Quad Studio (Arvore)
Typographer: Nereu Marinho
Art Buyer: Carolina Galastri
Account Directors: PolikaTeixeiraAna Paula Grassmann
Planner: Phillippe Bertrant
Media: Fabricio AndradeFabiana Manfredi
Advertiser´s Supervisor: Heloisa Helena de Oliveira
Published: April 2009

 

If the tree falls, we all fall.

arbolwwflow

 

If the ice falls, we all fall.

hielowwflow

Creative directors: David GarciaAleix Bou
Copywriter: Aleix Bou
Art Director: David Garcia
Published: June 2010

Exploiting the ecosystem also threatens human lives.
For a living planet.

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wwf-shark

 

enhanced-buzz-wide-11668-1375024440-8

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Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana
Published: June 2010

It’s your turn.

wwfcalf wwfcrocodile wwfshark wwftrees_0

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter CheungGroup Account Director
Art Directors: Christiano ChooKaren Muck
Production Manager: Neo Kian Heng
Published: June 2009

WWF: Biodiversity And Biosafety Awareness

biodiversity-and-biosafety-awareness-rhinoceros

biodiversity-and-biosafety-awareness-white-bear

 

biodiversity-and-biosafety-awareness-elephant-2

biodiversity-and-biosafety-awareness-whale

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu JavelleStephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser’s Supervisor: Jacques-Olivier Barthes
Account Supervisors: Benoît De FleurianElie SicsicNathalie AvedissianLaurent Janneau
Published: June 2010

WWF: Ivory

A display of wealth of moral bankruptcy?

wwf-ivory

 

Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol SrikieatikajohnWisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol SrikieatikajohnGumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: IllusionBangkok
Illustrators: Surachai PuthikulangkuraSupachai U-Rairat
Published: September 2010

 

How much should we pay for this?
More and more elephants are being killed only for their tusks. Stop buying. wwf-tusk-jakarta-post-lr

Advertising Agency Bates 141 Jakarta, Indonesia
ECD: Hendra Lesmono
Copywriters: Iyan SusantoHendra Lesmono
Art Director: Andreas Junus
Account: Mohammad Rangga
Digital Imaging: Procolor
Photographic Studio: LaiGroovy
Published: September 2010

The Bluefin Tuna is being fished to extinction.

wwf-tunagorilla

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wwf-tunarhino

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
Published: March 2011

70% of plastic ends up in the sea.

anemone

brain-corals

fan-corals

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie TanTin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
Published: September 2011

WWF: Circle of life

circle

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Art Directors: Alex TanAng Sheng Jin
Production Manager: Bobby Koh
Copywriter: Joseph Cheong
Photographer: Kin Yee / Teo Studio
Retoucher: Felix Wang
Props Maker: Kin Yee
Published: October 2011

 

Desertification destroys 6.000 species every year.

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Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos JorgeFélix Del Valle
Art Directors / Copywriters: Aurora HidalgoRaúl López
Account Manager: Paco Ribera
Producer: Javier LujánRaúl López
Account Executives: Verónica FélezDalal Solaim
Published: November 2011

 

Don’t create new species.

Discover the natural diversity of animal and plant species and preserve wildlife by participating in the annual cleaning of the nature parks in Bulgaria.

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Advertising Agency: Ogilvy & Mather, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Directors / Illustrators: Ilian IlievKostadin Kokalanov
Copywriter: Maksim Stoimenov
Published: June 2013

Stop one. Stop them all.

wwf_hi_res_rhino_aotw

wwf_hi_res_shark_aotw

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Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy Dilallo
Creatives: Brendan DonnellyGuy Futcher
Concept Illustrator: John Henry Pajak
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Illusion
Production: Somsak Pairew, Kitidej Rattanasuvansri
Designer: Jason Young
Executive Print Producer: Jeremey Devilliers
Group Business Director: Holly Cracknell
Senior Business Manager: Rosie Carey
Published: June 2014

The blue whale is becoming harder to see.
Take action and help us to protect it.

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The emerald hummingbird is becoming harder to see.
Take action and help us to protect it.

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The polar bear is becoming harder to see.
Take action and help us to protect it.

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The sumatran tiger is becoming harder to see.
Take action and help us to protect it.

wwf_poster_tiger_low_aotw

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Alexander Pineda
Art Direction: Diana Parra
Copywriting: Alexander Pineda
Illustration: Digital Arts Network Dubai
Account Manager: Mohammad Khan
Published: January 2015

 

WWF: Fox

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WWF: Mink

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WWF: Seal

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Advertising School: Miami Ad School, Miami / Hamburg
Art Directors: Cristen ArauzTheresa Heil
Published: October 2015

 

WWF: Giraffe

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Advertising Agency: Publicis Nurun France, Paris, France
Creative Director: Elie Trotignon
Art Directors: Matthieu DroulezStephane Blin
Planning: Olivier Bailloux
Executive Director: Pierre Bernet
Published: November 2015

 

Time is running out for them, not for plastic.  Be a responsible tourist. Get involved today.

plastic-01_aotw plastic-02_aotw

Art Director / Photographer: Deepak Malhotra
Copywriter: Twisha Sharma

 

The Future is Man Made

wwf-albatross
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wwf-rock-wallaby
wwf-tiger
wwf-turtle
Advertising Agency: Leo Burnett, Sydney
Creative Director: Mark Collis
Art Directors: Grant McAloon
Photographer: Andreas Smetana.

If you see an animal, you’re missing something. WWF.

wwf-dog wwf-dolphin wwf-frog wwf-moray wwf-owl wwf-pelican-2 wwf-shark_0 wwf-snake wwf-whale_0

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010

 

Extinction can’t be fixed

polarbear_0

rhino_0

tiger_13

Advertising Agency: BBDO, Spain
Published: August 2013

 

Polluted river water kills as many people as a nuclear explosion.

WWFRiverPollution

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish KirodianHasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash MahadikSurender
Published: November 2008

 

Set harm, get harm.

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Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su
Published: June 2009

 

Our life at the cost of theirs?

wwfrhino wwfelephant wwfturtle

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar Wairkar
Illustrators: Swapnil NilkanthNishikant Palande
Copywriters: Sumanto Chattopadhyay
Published: January 2009

 

One out-all down

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Advertising Agency: Lapizdebits, Bogotá, Colombia
Creative Director: Artiom Eduardo Gelvez Kostenko
Art Director: Artiom Eduardo Gelvez Kostenko
Copywriter: Alex Valyukh
Published: May 2016

 

There can be no wildlife without trees.

wwf-wwf-zebra-giraffe-bird-tiger-print-384957-adeevee

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wwf-wwf-zebra-giraffe-bird-tiger-print-384959-adeevee

wwf-wwf-zebra-giraffe-bird-tiger-print-384960-adeevee

Advertising Agency:Adfactors Advertising, New Delhi, India
Creative Director:Rajnish TripathiShashank Gupta
Art Director:Rajnish Tripathi
Copywriter:Rajesh Sinha
Illustrator:Rajnish Tripathi

 

When you leave the light on, you’re not the only one who pays.

wwfelephant_0

wwfice

wwftrees

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
Published: April 2009

 

Like

wwf_aotw

Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tobias Aggergaard
Art Director: Jeppe Kuld
Copywriter: Tobias Løvschall-Wedel
Published: January 2015

 

Blue Whale

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Barasingha

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Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush PandeyAbhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha
Published: February 2009

 

Before it’s too late.

WWFLUNGS

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline KhelifLeopold BillardJulien Conter
Account Supervisor: Laurent Lilti
Published: April 2008

 

Forests For Life

wwf-tree

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director:
Wisit Lumsiricharoenchoke
Creative Director:
Wisit Lumsiricharoenchoke
Copywriter:
Kulvadee DoksroyKhanitta Wichitsakonkit
Art Director:
Gumpon Laksanajinda
Account Supervisor:
Jiravara VirayavardhanaPhannika Vongsayan
Photographer:
Anuchai SricharunputongRemix Studio

 

BONES

Print

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Group Executive Creative Director:
Wisit Lumsiricharoenchoke
Creative Director:Gumpon LaksanajindaNopparat Wattanawaraporn
Copywriter:Showtika SomjidKris Garford Spindler
Art Director:Nopadol SrikieatikajohnEugene CheongPeerawat Temsomboon
Agency Producer:Paiboon Suwansangroj
Communications Director:Patsa Attanon
Managing Director:Phawit Chitrakorn
Production Company:Illusion
Illustrator:Surachai PuthikulangkuraSupachai U-RairatSomsak Pairew

 

Source:Ads of the world
Source: Adeevee

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