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สุดยอดงานโฆษณาระดับโลก ปี 2011-2012

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cannes2012

สุดยอดผลงานโฆษณาแห่งปีประเภท Film,Film Craft—the TV และ Web-film ที่ได้รางวัล Grand Prix ในปี 2011 – 2012 จาก Cannes Lions ซึ่งเป็นผลงานที่ผ่านการพูดถึงจากสื่อมากมาย รวมถึงทุกงานประกาศรางวัลโฆษณาจะต้องนำวิดีโอเหล่านี้มาเปิดดูกันอีกครั้งในงาน 

1. Chipotle “Back to the Start” – 7,385,738 views

Agency: Creative Artists Agency, Los Angeles
Production Company: Nexus Productions, London
Country: USA
Lions Won: Film Grand Prix, Branded Content Grand Prix, Film Craft Silver Lion


2. Canal+ “The Bear” –
290,627 views

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won: Film Craft Grand Prix, Film Craft Gold Lion, Film Craft Gold Lion, Film Craft Gold Lion, Film Gold Lion, Film Craft Silver Lion

 

3. The Guardian “Three Little Pigs” – 1,738,501 views

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom
Lions Won: Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion

 

4. Procter & Gamble “Best Job” -

Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Anonymous Content, Culver City
Country: USA
Lions Won: Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion

 

5. Lurpak Butter “Rainbow” – 293,143 views

Agency: Wieden + Kennedy, London
Production Company: Blink Productions, London
Country: United Kingdom
Lions Won: Film Craft Gold Lion, Film Craft Gold Lion Film Bronze Lion

 

6. DirecTV campaign - 

Six spots honored: “Platoon,” “Roadside Ditch,” “Stray Animal,” “Dog Collar,” “Wig Shop,” “House”
Agency: Grey, New York
Production Company: MJZ, Los Angeles
Country: USA
Lions Won: Film Gold Lion, Film Craft Bronze Lion

 

7. Coordown Onlus campaign – 31,692 views

Five spots honored: “Cartasi For Integration Day,” “Illy For Integration Day,” “Pampers For Integration Day,” “Averna For Integration Day,” “Toyota For Integration Day”
Agency: Saatchi & Saatchi, Milan
Production Company: Akita Film, Milan
Country: Italy
Lions Won: Film Gold Lion

 

8. Doritos “Dip Desperado” – 242,112 views

Agency: Abbott Mead Vickers BBDO, London
Production Company: Independent, London
Country: United Kingdom
Lions Won: Film Gold Lion, Film Craft Bronze Lion

 

9. Hahn SuperDry “Super In. Super Out” – 1,594,474 views

Agency: Publicis Mojo, Sydney
Production Company: MJZ, Los Angeles
Country: Australia
Lions Won: Film Gold Lion

 

10. BGH Air Conditioners campaign – 195,764 views

Three spots honored: “Dads In Briefs,” “Friends,” “No Signal”
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Production Company: Primo, Buenos Aires
Country: Argentina
Lions Won: Film Gold Lion

 

11. Peres Center For Peace “Blood Relations” – 20,465 views

Agency: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Production Company: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Country: Israel
Lions Won: Film Gold Lion

 

12. Google “OK Go—All Is Not Lost” – 38,723 views

Agency: Hakuhodo, Tokyo
Production Companies: Tyo Id Division, Tokyo/Aoi Advertising Promotion, Tokyo
Country: Japan
Lions Won: Film Gold Lion

 

13. Intel “The Museum Of Me” – 21,786 views

Agency: Projector, Tokyo
Production Companies: Taiyo Kikaku, Tokyo/Rhizomatiks, Tokyo/Deltro, Tokyo
Country: Japan
Lions Won: Film Gold Lion

 

14. Mumbai Mirror “I Am Mumbai” – 136,668 views

Agency: Taproot India, Mumbai
Production Company: Ramesh Deo Productions, Mumbai
Country: India
Lions Won: Film Craft Gold Lion

 

15. Cartier “L’Odyssée” – 16,939,925 views


 

Agency: Marcel, Paris
Production Company: Quad, Paris
Country: France
Lions Won: Film Craft Gold Lion

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